dew lily

Skincare that's light, positive, and empowering.

Dew Lily is all about confidence, joy, and loving the skin you're in. No "perfect" needed.

BRIDGING THE GAP BETWEEN TOYS AND SAFE SKINCARE BY OFFERING A FUN AND ENGAGING WAY FOR KIDS AGES 7+ TO EXPLORE SELF-CARE.

our mission

SHINE FROM THE INSIDE OUT

At Dew Lily, we make the skincare — they bring the kindness. Our mission is to nurture skin, celebrate spirit, and remind kids that true beauty comes from within, because a kind heart is the most beautiful glow there is.

Our Guiding Principles

  • SAFETY

    We only use clean, gentle, mild ingredients without sulfates, parabens, or synthetic fragrances.

  • Age-Appropriate

    All of our products are designed for kids ages 7+ with mild formulas and natural scents.

  • Positivity

    We focus on encouraging self-love and healthy habits without “fixing flaws."

Fun, Connection, and Sharing

Our Collectible Charms

We include a collectible charm with each purchase of one of our products to create a sense of excitement and interaction that encourages kids to connect with friends and share their finds.

We want to empower kids to take ownership of their skincare journey, while keeping it light, enjoyable, and wholesome—because taking care of your skin should be as fun as collecting pretty surprises!

Our Story

My husband and I have always encouraged our daughters to explore their interests, but we never expected skincare to become such a big one. What started as occasionally playing with my products before bedtime quickly turned into a full-on obsession. Now, whether they’re headed to soccer practice, a playdate, or a sleepover, they always pack their favorite products—eager to share with friends.

After years of struggling with my own serious skin conditions, and noticing the girls had similar sensitivities, I became super choosy about the products we use at home. I saw a gap in the market for a truly clean skincare line designed for kids like them—not quite teenagers, but eager to explore skincare and build healthy habits. And that’s how Dew Lily was born. Symbolizing purity, softness, and new beginnings, just like your child’s first skincare experience.

Jen Quinn, Founder

Get ready to collect, swap, gift, and glow!

Our goal is to help kids understand they are perfect as they are and using skincare is always about building healthy habits – not fixing flaws! Our Dew Drop Charms serve as a little reminder to treat yourself with love and to brighten someone else’s day with a bit of your unique sparkle.

#DEWDROPS

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